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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 


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Oct 4, 2022

Many of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you’re probably starting to think about what kind of promotions you’ll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You’re probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I’m giving you some quick tips that will leave you with cash in your pocket by the time 2023 rolls around.

Listen in as I share why your sales numbers don't matter, the number that you should be putting your focus on, and the importance of planning ahead to get through the holiday season with money in your pocket. I also discuss the difference between sales and promotions, as well as how to use promotions as a means of lead generation that will pay off for (hopefully) years to come.

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The Holiday Marketing MasterClass

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