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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 


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Mar 14, 2023

Do you ever wake up in the middle of the night with fears and worries about your business? Well, you're not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we're thrilled to have Jane Kasper Cochrane back on the podcast. Founder of Glow Group, email marketing expert, boutique owner (and one of our keynote speakers at the recent Boutique Summit!) Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.

Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.

Learn More About the Boutique Hub Here:



Glow Group: Website | Facebook 

Rural Haze Boutique: Website | Facebook | Instagram 

EP 1 with Jane: How to Master Email and Text Marketing

Glow Group Tutorials

Boutique Summit 2023