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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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Nov 29, 2024

Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season.

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