Boutique Chat: #605 The Power of Adaptability: Thriving in a Changing Retail Landscape

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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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#605 The Power of Adaptability: Thriving in a Changing Retail Landscape

Apr 16, 2024

Today we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain times, including the importance of perseverance, strategic planning with SOPs, and effective email marketing for customer engagement.

Resources:

Boutique Summit 2024

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April Rector: Instagram

The Light House Boutique: Website | Facebook | Instagram

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Ashley Alderson: Instagram

Small Business Marketing Handbook

Hubventory | Wholesale