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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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  1. All Episodes
  2. #303: How to Simultaneously Grow Your Boutique & Personal Brand

#303: How to Simultaneously Grow Your Boutique & Personal Brand

Mar 2, 2021

Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes!

Episode Run-Down :

  • 00:4:05 Backstory on Being an Influencer 
  • 00:14:00 What Makes Your Audience Tick
  • 00:17:25 Team Roles
  • 00:20:40 Working with Influencers 
  • 00:29:15 Email Flows & Building Conversion
  • 00:31:18 What Helped Me Scale
  • 00:36:16 Lightning Round

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