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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 

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  1. All Episodes
  2. #303: How to Simultaneously Grow Your Boutique & Personal Brand

#303: How to Simultaneously Grow Your Boutique & Personal Brand

Mar 2, 2021

Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes!

Episode Run-Down :

  • 00:4:05 Backstory on Being an Influencer 
  • 00:14:00 What Makes Your Audience Tick
  • 00:17:25 Team Roles
  • 00:20:40 Working with Influencers 
  • 00:29:15 Email Flows & Building Conversion
  • 00:31:18 What Helped Me Scale
  • 00:36:16 Lightning Round

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