May 29, 2026

HR is one of the biggest hats boutique owners wear — whether they realize it or not. From employee paperwork and legal compliance to hiring the right people and building strong team culture, every boutique owner is responsible for creating systems that help employees succeed.

Sara Burks breaks down the fundamentals of...

May 26, 2026

What happens when a mother-daughter duo combines entrepreneurship, authenticity, and community?

In this episode, Ashley sits down with Karen Monroe and Erin Pisani of K Marie Boutique to talk about how they built a thriving boutique brand through live selling, intentional customer connection, and creative in-store...

May 22, 2026

Are your customers walking into your store and instantly seeing how your products fit into their lives — or are they left trying to figure it out on their own?

In this Five Minute Friday, Sara Burks breaks down one of the biggest merchandising mistakes boutique owners make and how small changes in styling, displays,...

May 19, 2026

Can a simple add-on service completely change the revenue of your boutique?

Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it’s becoming one of the smartest ways to...

May 15, 2026

Why do so many loyalty programs fail… even when businesses pour time, money, and effort into them?

Sara Burks breaks down the biggest reasons most loyalty programs don’t actually create loyal customers — and why discounts, points, and punch cards often attract the wrong buyers instead of building long-term...