Oct 16, 2026

Are you investing thousands in inventory but hesitating to invest in the education that could help your boutique grow?

Samantha Conner is back to shares two powerful takeaways from recent markets that could change how you approach your retail business: investing in education that pays you back season after season, and...

Oct 13, 2026

Pink Friday isn't about having the biggest sale. It's about giving shoppers a reason to choose small businesses first.

So how do you make Pink Friday work for your boutique without sacrificing your profit?

Ashley Alderson and Sara Burks break down Pink Friday, the movement helping small businesses get shoppers through...

Oct 9, 2026

Which fashion trends should you actually buy for your boutique—and which ones could leave you sitting on unsold inventory?

 After walking the runways at New York Fashion Week, Samantha Conner breaks down the fashion trends shaping Fall/Winter 2026 and Spring/Summer 2027, with practical advice to help boutique owners...

Oct 6, 2026

What happens when the platform driving 90% of your sales disappears overnight?

Ashley sits down with Dana Hicks, owner of LimeBerry Designs, to share the real story of losing her biggest sales channel and rebuilding her business from the ground up.

Ashley and Dana talk about surviving a business crisis, the importance...

Oct 2, 2026

What should you post today? That might actually be the wrong question.

Instead, ask: "What do I need to sell today?"

Your inventory should help determine your marketing strategy. In this episode, Sara Burks breaks down how boutique owners can stop posting just to stay active and start creating content with...