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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 


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Apr 17, 2018

Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is.  Once you meet Keith, you’ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling.

In today’s episode, hear how Keith built some of the most recognized brands in western, his tips for retailers today, why projecting your personal money story on a potential customer is bad for business, and where our industry is headed.  

Keith works alongside another well known, and appreciated icon in western, Keith Maddox, the owner of American Hat Company who also notes the importance of building a leadership team.  From his days at Cinch, Cruel Girl, and all Miller Brands, to his time in the Fireplace industry, Keith’s business background is one we all can learn from.

For show notes & resources visit the episode webpage below or click here.

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