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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 


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Dec 6, 2022

Is there anyone listening who doesn’t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today’s episode, we’re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we’re finding out what it’s like to find yourself in one of the most coveted spots in the nation: on Oprah’s Favorite Things list.

Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah’s Favorite Things, what they learned from the experience, and—more importantly—what they learned about the power of traditional marketing methods. You'll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it’s more important than ever to have powerful relationships between brand and boutique.

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