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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 


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Mar 16, 2021

Ashley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner!


Episode Rundown:

  • 00:03:08 How I Started My Boutique
  • 00:12:10 The Reports Used for Inventory Decisions
  • 00:18:25 Product Category Analysis
  • 00:21:58 Lessons From Selling Shoes
  • 00:25:47 Managing Purchase Orders
  • 00:33:36 Tips on Selling Shoes
  • 00:39:42 How to Stay Unique