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Real life strategy, growth hacks, proven marketing advice and interviews of top leaders for boutique fashion industry businesses. Join Boutique Hub Founder, Ashley Alderson as she talks with retailers, boutiques, wholesale brands & vendors, industry insiders to bring you the proven, juicy secrets that have helped companies rise to the top, and balance life and business. Join the spirit of Community over Competition, and find the next idea or connection for your business. 


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Mar 30, 2021

Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success!

Episode Run-Down:

  • 00:06:54 Splitting Ways with a Business Partner
  • 00:08:09 Building a Community
  • 00:10:42 Pivoting in Tough Times
  • 00:13:05 Brick and Motor to Online
  • 0014:23 Going Viral
  • 00:17:37 Facebook Ads
  • 00:22:22 Product Releases
  • 00:28:56 How to Handle Negative Feeback
  • 00:31:59 Email Marketing