Boutique Chat: #818: The Boutique Marketing Strategy Most Retailers Are Missing

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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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#818: The Boutique Marketing Strategy Most Retailers Are Missing

Jun 30, 2026

More traffic won't fix a boutique that's speaking to the wrong customer.

Ashley sits down with Josh Orr, CEO of Capital Commerce, to break down what separates seven-figure boutique brands from everyone else. They discuss why identifying your perfect customer changes everything—from your website and social media to your product selection and marketing strategy.

If you've been creating content, posting consistently, and still struggling to grow online, this conversation explains why attracting the right customer matters far more than attracting more customers.

You’ll learn:

Josh's framework for building a high-converting website
Why successful boutiques know their customer inside and out
Why boutique owners need to think like media companies
How to attract your ideal shopper while repelling the wrong one

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Josh Orr & Capital Commerce:

Instagram:@retailjosh

Website: madebycapital.com

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Ashley Alderson: Instagram