Boutique Chat: #730: The Power of Knowing Your Numbers & Running Profitable Ads

Preview Mode Links will not work in preview mode

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

***

Visit the Boutique Chat Podcast Full Website

Join The Boutique Hub: www.theboutiquehub.com/join

Want to submit a guest for this podcast? Click here.

Subscribe on iTunes here!

#730: The Power of Knowing Your Numbers & Running Profitable Ads

Sep 23, 2025

What if running your own Facebook ads could be the key to finally going full-time in your boutique?

In this episode, I’m joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business.

Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you’re still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners.

Join The Boutique Hub

Learn more about Boutique Hub Black

Whitney Pope & Lolo Viv

Website: loloviv.com
Facebook: facebook.com/lolovivboutique
Instagram: @shoploloviv

---

Ashley Alderson: Instagram