Boutique Chat: #610 Small Town Dreams to Big Time Success: Building a Business with Heart

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Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

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#610 Small Town Dreams to Big Time Success: Building a Business with Heart

May 21, 2024

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.

Resources:

Join The Boutique Hub Community

Kari Patefield: Instagram

Website: https://shopikt.com

Facebook: facebook.com/iktboutique

Instagram: @iktboutique

Ashley Alderson: Instagram