Sep 29, 2026

How much revenue are you losing from customers who were ready to buy—but never finished the purchase?

In this episode, Ashley Alderson sits down with Jake Inman from Redo to break down one of the biggest opportunities in ecommerce: converting more of the customers you already have instead of constantly chasing new...

Sep 25, 2026

Are you taking enough photos when you shop at market?

Jacob from FAVES breaks down the 5 reasons boutique owners should take photos at market — and why documenting what you see and buy can make a huge difference long after you leave the showroom.

5 Reasons to Take Photos at Market:

1. Remember What You Bought -...

Sep 22, 2026

What happens when you take over a 48-year-old boutique—and realize the business has to change?

In this episode, Megan Healey joins Ashley Alderson to share her journey from corporate retail to legacy boutique owner. After discovering The Boutique Hub through this very podcast, she went on to purchase Different Strokes...

Sep 18, 2026

Should you open a second boutique location—or go bigger with your online store? Before you expand, there’s one thing you need to check first: are your business operations actually ready for growth?

Sara Burks breaks down why boutique owners can get distracted by exciting new opportunities while overlooking the...

Sep 15, 2026

What does it actually take to stay in business for 30 years?

Ashley Alderson sits down with longtime boutique owner Anna Rodriguez, My Forever Cowgirl, for a full-circle conversation about building a business in Western fashion, surviving vendor shows, knowing your customer, and creating a brand people remember.

Anna...