Mar 31, 2026
Sponsored by Color
Guru
This episode is sponsored by Color Guru. Boutique Chat listeners
receive $350 off Color Guru Academy with
code: BOUTIQUE350. Learn more at:
https://www.colorguruacademy.com/
_____________________
What does it really take to stay in business for nearly two decades in the boutique world?
In this...
Mar 27, 2026
What if you could sit down on the couch with other boutique owners and just talk about what’s really working right now? Welcome to a brand new Five Minute Friday series —Couch Conversations!
In this first episode, Ashley Alderson and Sara Burks break down the IN vs OUT shifts for 2026, from content creation to...
Mar 24, 2026
What if the biggest inventory mistakes in your business are happening before the product ever arrives?
Ashley Alderson is joined by Ulla Hald, founder of FAVES, to talk about how boutique retailers can buy smarter by planning ahead, tracking purchases in real time, and staying on top of what’s ordered, what’s...
Mar 20, 2026
Sales are down… so what should you actually do next?
If you’ve ever had a slow day (or week) where your stomach drops, your heart starts racing, and you’re refreshing Shopify every 10 seconds… this episode is for you.
Ashley breaks down exactly how to respond when sales dip — and why panic is the fastest way...
Mar 17, 2026
Sponsored by Color
Guru
This episode is sponsored by Color Guru. Boutique Chat listeners
receive $350 off Color Guru Academy with
code: BOUTIQUE350. Learn more at:
https://www.colorguruacademy.com/
_____________________
What do you do when your boutique hits one hard month… and then another… and another?
In this...